A back-to-school campaign with prizes and rewards.
- 1M unique visitors
- 5.6M page views
Turn every pack, shelf and poster into a live channel to the people who buy it: AI chefs, content and contacts you can change after print, with analytics that match your scans.
A pack sits in a cupboard for two years. Its code can start a recipe chat in Spanish, a seasonal page, a sign-up with consent, and it never breaks.
One code on one pack, from the printer to the report: you print it, shoppers scan it, talk to your brand and sign up, and you see what worked.
Up to 500,000 unique codes in one batch, ready for your printer as PDF, SVG or CSV. Every pack, shelf and poster can have its own.
Point the codes at an AI chef, a seasonal page or any page you already have. Change it after print, or switch it on at launch time.
Shoppers sign up for your news with the consent and policy version they agreed to, stored in the region your legal team needs.
Scans, visitors, sources and goals in one place, per code, batch and placement, with any gap explained.
Built by Appetite Creative, from running on-pack QR campaigns for food and drink brands across Europe and the Middle East.
Connected-pack campaigns Appetite Creative has run for brands, with the results as each case study reports them. All case studies
Switch on what you need. Your team runs campaigns, codes, content, analytics and contacts from the dashboard, with no code. Each campaign's experience is a front end your developers or agency build with our SDK, or we build it for you.
Generate 500,000 unique codes in a single batch and give each one its own destination. Redirects answer in milliseconds, carry your UTM tags through, and a printed code is never deleted.
Assistants that talk like your brand and stay on topic. Every reply is checked against your rules before anyone sees it, and ready-made content takes over if anything fails.
Recipes, pages and FAQs in every language your markets speak, right to left included. Publish by date or a daily time slot, in each market's own time zone.
Capture contacts with the consent and policy version they agreed to, stored in the region your legal team needs. Export cleanly and delete on request.
Run a promotion on the packs already on shelves: the opened pack is the proof of purchase, so nothing new goes to print. You pay per entry, not per pack.
Ask for a demoA recipe chef is one example. Every campaign gets its own agent, with your rules and your content.
Privacy-friendly web analytics for your campaigns: visitors, sources and UTMs, cities, devices and goals. The dashboard and the report match, and any gap between scans and visits is explained.
A pack can sit in a cupboard for two years. Whatever you change on the platform, the code on it keeps working.
What we're building next, for the same dashboard and the same codes. Nothing here is live yet.
They keep working, at no cost, forever. Codes are never deleted: after you cancel, they send people to a page you choose, such as your brand's website, so a pack in someone's cupboard never shows an error. You keep read-only access for 90 days to export your data; after that, personal data such as contacts and uploads is deleted. Come back any time and your codes and history are still there.
Your data is hosted in the EU (Germany) by default, and AI processing can stay in the EU too. Need it elsewhere? We run a dedicated regional server in North America, the Middle East or Asia, and personal data such as contacts, consents and uploads then stays in that region.
As you use it. Each conversation costs the model price plus a markup, and you see the cost of every one. A daily spending limit per campaign stops a busy week from becoming a surprise; when it is reached, the experience shows ready-made content instead of breaking.
Not to run your campaigns. Your team sets up codes, content, schedules, goals and contacts and reads the analytics in the dashboard, with no code, and a code can point at any page you already have. Each campaign experience is a front end: your developers or agency build it with our SDK, or Appetite Creative builds it for you.
Yes. Add our tracker to your site, run both in parallel for a few weeks, and switch once the numbers line up.
Yes. Give them view-only access to their campaign's dashboard.
Tell us about your next launch.