Hubbub around NFTs: Week in review 22-28 Feb


Published by Appelink

Hubbub around NFTs: First of all, thank you all for supporting us and subscribing to the weekly Hubbub around NFTs. We are happy to have you with us all the time from now on! Since we promised to be brief, let us get started! Here are the news of ne past week.


#0. Metaverse webinar by Appetite creative

We are honoured to invite you to our second webinar in 2022!

In this webinar, we will be joined by experts to discover the potential of NFTs and Metaverse for marketing campaigns.

Registration is free and we strongly encourage you to attend to find out how to get ready for upcoming worldwide changes. 

For more information, click here.

Market Trends

#1. Fundraising Through NFT Artwork

This idea is by no means new, we have always seen art galleries and artists who announced that they would donate the profits from their sales to a charity or social activity. Now, this is happening in the metaverse and it is becoming a trend.

For example, Wikileaks founder Julian Assange and anonymous artist Pak recently raised more than $54 million with their NFT collection “Censored.” Profits from the sale will be used to cover Assange’s legal fees as he fights his impending extradition from London to the United States.

There are many more successful examples of this type of activity. If you would like to do any of them, just get in touch with us at We can help you start your NFT collection for charity/social campaigns.

#2. Cryptocurrency donations for Ukraine

One of the best examples of fundraising is the huge amount of money given to Ukraine to support its resistance to Russia’s invasion.

Deputy Prime Minister and Minister of Digital Transformation Mykhailo Fedorov published three addresses for crypto donations on Saturday the 26th.

The total amount received by the Ukrainian government currently stands at $18.9 million, most of which was received in the last two days through Mr. Fedorov’s appeal.

The amount received has almost doubled in the last 24 hours (from Sunday to Monday).


#3.L’Oréal Brings Its Cosmetics Industry Into The Metaverse

So far, the fashion and cosmetics industries have been very active participants in Web 3.0 and Metaverse. Big names like Estée Lauder Companies and Louis Vuitton Moet Hennessy have made their mark. Now we learn that another big name, L’Oréal, has officially filed 17 individual trademark applications related to NFTs and the Metaverse, including NYX, Maybelline, Kiehl’s and IT cosmetics.

If successful, L’Oréal’s new trademarks will cover digital media, art, tokens, NFTs, digital collectibles and photography.


#4. South Korea is going to invest $187M in the national metaverse project

South Korea’s Ministry of ICT, Science, and Future Planning has pledged 223.7 billion Korean won ($186.7 million). They would like to create a comprehensive metaverse ecosystem to support digital content growth and business growth in the country.

The government agency intends to use its Metaverse as a platform for expanding the virtual industrial growth of cities, education, and media.

Therefore it seems that 2022 is an important year for the metaverse as more governments begin to invest in it like a business.


#5. Warner Music Group partners with blockchain gaming developer Splinterlands

Last but not least Warner Music Group announced that it has partnered with the developer of the fantasy trading card game Splinterlands. The two companies will collaborate to allow WMG artists to create and play arcade-style blockchain games.

“By partnering with Splinterlands to build custom tokenized games, we’ll unlock new revenue streams for our artists who have an interest in the space while elevating the role of fandom and community.” said Oana Ruxandra, chief digital officer and executive vice president of business development at WMG.

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